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Stephen’s Very, Very, Long, Painful Walk to the Mailbox

Plantar fasciitis is a painful foot condition. Studio Flatland worked on this campaign, which features an animated character traveling by balloon and being shot from a cannon in an effort to avoid the condition.  The marketing promotes Image Guided Tendon Treatment as a better alternative for pain relief.

The digital elements of the campaign consisted of banner ads that showed Stephen’s painful walk to the mailbox, while the website featured ways to get Stephen back to his home without revisiting the pain. Flatland produced graphic characters and designs that would work in vector svg formats for HTML5, keeping in mind the ability to animate, mobile use, and keeping file sizes as low as possible.

The illustrated designs and characters were also used on posters, brochures and other print materials.

AWARDS:

VCU Baird Vascular Institute “Stephen’s Mailbox” (Interactive) – MASHSMD (Mid-Atlantic Society for Healthcare Strategy) 2016 – Best in Show

VCU Baird Vascular Institute “Stephen’s Mailbox” (Interactive) – MASHSMD (Mid-Atlantic Society for Healthcare Strategy) 2016 – Gold 

VCU Baird Vascular Institute “Stephen’s Mailbox” (Animation, Interactive) – eHealthcare Leadership Award 2015, Silver, Best Interactive