Roy Rogers Theatrical Ads
The first concept was a cowboy of a bucking bronco that matched other branding imagery in-store locations. We gathered reference and created unique animation that merged seamlessly into the “cowboy and horse” graphic already in use. We added distressed printing, along with film grain and grit to feel like an old film.
We wanted the movement of the individual letters to be fun – but always maintain the collective read of the word. We added a drawn wiggle to the edgework of the text forms, and experimented with numerous playful bounces, dances, and slip-n-slides until we finally landed on a pleasant, charming final collection of gyrations that made both the agency and the client happy enough to smile along with us.
We hope you’re smiling too!