Children’s Hospital of Richmond at VCU
Flatland collaborated with agency creatives on ideation using storyboards to visually communicate the script. Style boards were designed including a GPS map, a stylized downtown overview, and an animated family caring for their child while being close enough to stay at home.
Flatland animators created the graphics and animation for the completed piece as well as animated banner ads. Originally conceived as a web video, the spot lived on the internet for several months before being promoted to broadcast television as a tv ad spot.